e.l.f. Beauty
e.l.f. Beauty is a Consumer, eCommerce service, founded in 2004, headquartered in Oakland, California, United States.
About
What e.l.f. Beauty is
American cosmetics brand offering affordable makeup, skincare, and beauty tools through direct-to-consumer channels and retail partnerships with focus on cruelty-free formulations.
ConsumereCommerce
Public company
e.l.f. Beauty on the market
Formerly: J.A. Cosmetics Holdings, Inc. (2014)
Annual Revenue
$1.3B
2025 fiscal year
Ticker
ELF
Net Income
$0.1B
2025 fiscal year
Operating Income
$0.2B
2025 fiscal year
Shares Out.
59.1M
as of 2026
Industry
Perfumes, Cosmetics & Other Toilet Preparations
SIC 2844
At a glance
| Fact | Value |
|---|---|
| Official site | https://elfbeauty.com |
| Status coverage | Public status page |
| Founded | 2004 |
| Headquarters | Oakland, California, United States |
| Ticker | ELF |
| Categories | Consumer, eCommerce |
Alternatives
